PolArctic | Brand, website, + animation

We worked with the all-woman Alaska Native-led team on creating a brand and designing a website and animation that made their complex work easy to understand.

PolArctic conducts sea ice and fish forecasting with the lens of helping various industries unlock new opportunities in the Arctic.

They have been awarded an NSF grant, accepted into the Lloyd’s accelerator and finished in the top 10 of the Global Fishing Watch Challenge.

They came to us with the desire to create a brand and tone of voice that felt true to who they are. Their goal was to come off as both extremely credible and personable. They also wanted to take the complex data science, AI and forecasting work they do and explain it in an easy-to-understand way, which led to the creation of the animation.